Privacy Policy
How El Rey de las Monturas collects, uses and protects personal information. Last updated 1 August 2026.
Effective date: 1 August 2026
El Rey de las Monturas (“we”, “us”, “our”), owned and operated by Richard Whitaker of 7433 69th Ave NE, Marysville, WA 98270, USA, respects your privacy. This policy explains what personal information we collect through https://elreydelasmonturasoficial.com, why we collect it, how we use it and what rights you have.
1. Who is responsible for your data
Data controller: Richard Whitaker, trading as El Rey de las Monturas.
Address: 7433 69th Ave NE, Marysville, WA 98270, USA
Phone: 224-340-3392
Email: info@elreydelasmonturasoficial.com
2. Information we collect
- Information you give us. Name, email address, telephone number, shipping and billing address, horse and rider measurements, and anything you write in an inquiry or order.
- Information collected automatically. IP address, browser type and version, device type, referring page, pages viewed and time on page. This is collected through cookies and similar technologies described in our Cookie Policy.
- Payment information. Card payments are taken in person or through a regulated payment processor. We never see or store full card numbers on this website.
3. Why we use your information
| Purpose | Legal basis |
|---|---|
| Answering inquiries and providing quotes | Steps taken at your request before a contract |
| Fulfilling orders, repairs and deliveries | Performance of a contract |
| Keeping accounting and tax records | Legal obligation |
| Improving the website and measuring traffic | Consent (analytics cookies) |
| Sending occasional shop news, if you opt in | Consent, withdrawable at any time |
4. Advertising and analytics
We may run advertising campaigns through Microsoft Advertising (Bing Ads) and use Microsoft Clarity or a comparable analytics tool to understand how visitors use the site. These services may set cookies that record aggregated, pseudonymous usage information such as pages visited and whether an inquiry was submitted. Analytics and advertising cookies are only set after you accept them in our cookie banner, and you may withdraw consent at any time by clearing cookies for this site or writing to us. We do not sell personal information, and we do not use the site to collect sensitive categories of data.
5. Sharing your information
We share personal information only with parties who help us run the business, and only as far as they need it: shipping carriers (USPS, UPS), our payment processor, our web host, and our accountant. We may disclose information where required by law or to protect our legal rights. We never sell, rent or trade personal information.
6. How long we keep it
Inquiries that do not become orders are deleted after 24 months. Order and repair records are kept for seven years to satisfy US tax and accounting requirements. Analytics data is retained in aggregated form for a maximum of 26 months.
7. Security
The site is served over HTTPS. Access to customer records is limited to the owner and one member of staff, files are password protected and backups are encrypted. No system is perfectly secure, but we take these safeguards seriously and review them yearly.
8. Your rights
- Ask what personal information we hold about you and receive a copy
- Ask us to correct information that is wrong or incomplete
- Ask us to delete information we no longer need to keep
- Withdraw consent to analytics cookies or marketing email at any time
- Opt out of the sale or sharing of personal information — we do not do either, but the right stands
To exercise any of these rights write to info@elreydelasmonturasoficial.com. We reply within 30 days and do not charge a fee. Washington State residents and residents of states with comprehensive privacy laws (including California under the CCPA/CPRA) have these rights by statute.
9. Children
This website is not directed at children under 13, and we do not knowingly collect their personal information. If you believe a child has sent us information, contact us and we will delete it.
10. Third-party links
Our pages may link to other websites, including an embedded map. We are not responsible for the privacy practices of those sites; please read their policies.
11. Changes to this policy
We update this page when our practices change. The effective date at the top always shows the current version. Material changes will be announced on the home page for 30 days.
12. Contact
Questions or complaints about privacy: info@elreydelasmonturasoficial.com or 224-340-3392, or write to Richard Whitaker, 7433 69th Ave NE, Marysville, WA 98270, USA.